Style and Sustainability

Ethical swimwear companies we love

Ethical swimwear companies we love

Whether you’re a toe-dipper or a dive-right-in kind of person, hot summer days are made for swimming. With the rise of Econyl, a swimsuit material made from recycled fishing nets, a growing number of companies offer stylish ethical swimwear options. And the choice is vast. You can choose from one pieces designed for adventurous water babies to glamorous pool-side bikinis. Ethical swimwear has never looked so good!


Sustainable swimwear – where to buy it

Wherever possible, we like to buy from small brands who won’t need to ship their goods halfway round the world. We’ve gathered some of our favourite UK-based brands here:

Ruby Moon ethical swimwear
Ruby Moon

The suits are made out of recycled materials; the profits finance microloans to women in developing countries – what’s not to like?

Davy J Ethical Swimwear
Davy J

Serious about swimming? These suits are for you. The cross-back style will ‘survive a dive’ and the suits look great. They also make lovely bikinis.

Deakin and Blue

Committed to body-positive messages, Deakin and Blue design comfortable, good-looking swimwear in cup sizes AA-HH. Their mission is to give women confidence when swimming.


Super colourful prints and a simple silhouette – Batoko make fun sustainable swimwear in north-west England. Check out that lobster print!

Salt & Saunter’s Eco Edit

Great for lounging by the pool, Salt & Saunter’s suits ooze glamour. We love the mix-and-match two pieces. They make us long for a G&T in the sun…


Finisterre design clothing for cold-water surfers, including some gorgeous swimwear. We’re big fans of the flattering Arena Long Sleeve Swimsuit. 10% of profits from this swimsuit will go to environmental charity Surfers Against Sewage.

riz boardshortsRiz

Stylish board shorts in great prints. £1 from every pair gets donated to the Marine Conservation Society.

As well as the manufacture of your swimwear, aftercare is also important – try not to machine wash too often, rinse well (particularly after salty or chlorinated swims) and dry in the shade. Looking after your suit increases its lifespan, which means less wasted materials. Hurrah!

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